"We wanted to do something low-key and to the point," said Ashley and Mary Kate Olsen in reference to their very first runway show for their label, The Row, in February last year. It's not often you can say the same consistent aesthetic runs through each and every collection of a designer, but with the Olsens, this is simply case in point. Furthermore, it's not every day that a fledgling label draws front-rowers like Chloë Sevigny and includes runway names like Natasha Poly, Sasha Pivovarova and Sigrid Agren. Simply put, the Olsens aren't your average designing duo. For a pair that established their roots within the entertainment industry, it is a testament to their fashion credentials that they are sometimes forgotten as actresses, and thought of only as designers. For me, every collection since their very first (including their stuff for secondary label, Elizabeth & James) further proves this point. Simple, easy-to-wear clothing whose focus is on cut and fit rather than unnecessary detail, is a formula that obviously works for the sisters. And they don't look like letting up soon. Here's some (read: most) of the looks for their latest showing for pre-fall.