Monday, August 2, 2010

Day 6: Aliona Doletskaya


Aliona Doletskaya. Founding Editor-in-Chief, Vogue Russia. Now, after her shock resignation last week, ex EIC. 12 years ago, her job did not exist. Vogue Russia did not exist. Glossy fashion magazine culture in Russia barely existed. Enter Aliona. A graduate of the Faculty of Philology (linguistics) at Moscow State University and former doctoral candidate at Oxford University, Aliona broke away from the academic world to pursue a career in media and PR. With a stint as media consultant for DeBeers (yes, the diamonds), Aliona was approached by Condé Nast Russia to head up their "new project." There were no other high quality fashion publications in Russia at that time, so it was no easy feat to find the country's best and most creative fashion journalists, photographers and stylists. But, no surprises, Aliona did it. And the rest is history. After 12 years, 2 economic crises and countless first-class editorials, Vogue Russia is one of the most influential and revered editions of Vogue in the world. So as the fashion world bids farewell to one of its greats, another one stands poised in welcome. Aliona, we'll miss you!
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