Thursday, April 15, 2010

Karl for Abbey = Abbey for Chanel

It doesn't take a genius to realise Abbey Lee Kershaw has been a favourite of Chanel's creative director for quite some time now. Karl Lagerfeld makes no secrets of his favourites, and fellow teacher's pet (if that's what they can be called, although- with their shared penchant for piercings and motorcycle boots- I doubt it) Freja Beha Erichsen and Abbey Lee are set to feature in the latest ad campaign for the luxury house. Freja featured in the barnyard romp for Chanel's country-inspired Spring/Summer 2010 show, closed for Karl's self-titled label in the same season and closed for Chanel's latest fall show. She also featured in Chanel's S/S 2010 campaign (and their S/S eyewear campaign), as did 90s supermodel Claudia Schiffer.

This is the first Chanel campaign for Abbey however, and she also happens to be the first Australian to feature in a ready-to-wear campaign for the house. I say ready-to-wear as most who watch TV will remember Nicole Kidman running around in a ball gown spritzing on Chanel No. 5 (and as far as the fashion counsel is concerned, beauty contracts DO NOT count as high fashion campaign coups). Abbey gained favouritism status by opening and closing for Fendi (another label Mr. Lagerfeld is creative director of) during the S/S 10 season, as well as opening the latest Chanel fall show (yes, the very same one Freja B closed. See a pattern here?)

Anyway, what I'm TRYING to say (if I haven't been nearly obvious enough for you) is that it's pretty darn plain to see who KL will pick to champion his brand over the line. And if their resumes-to-date (and the previous behind-the-scenes snaps) are anything to go by, they won't disappoint.

Pictures: and Grazia

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