Thursday, August 13, 2009

August, the month avant Chanel... I mean Septembre.

Seems like I'm the latest casualty in the epidemic that has morbidity rates soaring amongst fashionistas the blogging-world over! Now I've got the mandatory opening cliché out of the way... welcome to Fashion Morebidity.

What a coincidence that I happen to start blogging just before September, one of the biggest months of the fashion year. The beginning of August sees fashion publications go into overdrive before the release of their biggest issue of the year; September. The Paris Haute Couture shows are still fresh in our minds, the US and Europe have just unveiled this season's fall (read: autumn for those of us Down Under!) runway collections and international fashion houses have outdone themselves in their latest ad campaigns.

Australian designers are also at the forefront of the fashion race the past few weeks, with David Jones unveiling their new spring/summer collection for '09/10 featuring our very own Miranda Kerr. Collette Dinnigan hit the nail on the head with her prediction that the spring/summer collections will be a burst of fresh colour and flowy fabrics. At last- some vibrancy! Exactly what we needed after an Australian winter favouring structured lines and a monochromatic palette. Don't get me wrong, I love a strong shoulder (especially of the Balmain variety) as much as the next girl, but spring brings with it a much-loved need for more feminine silhouettes.

This month also saw fashion explode onto our screens- and not only on our TVs. After the success of the first season of Australian Project Runway, I am now relishing in the second season hosted by Kristy Hinze. Reality TV got a whole new wardrobe with the premier of E's Stylista- a competition to see who can make it as the next junior editor of US Elle Magazine. Film has also been taken over by fashion, with the release of Coco Avant Chanel and (nearly) the September Issue. After seeing the biography of the life of Gabrielle Chanel (need I even attempt to explain who she is?) I am greatly anticipating the release of The Septmeber Issue, a documentary (nothing David Attenborough about this!) with one of the biggest names in fashion publishing; Anna Wintour, editor of US Vogue.

And what would August be without the latest issue of Australian Vogue, this month celebrating its 50th birthday? One only has see September 2009 Celebrating 50 years of Vogue to realise that this September is shaping up to be one of our most fashionable yet!

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